Front page of The Daily Advertiser on 5 November 2009 |
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| Type | Daily newspaper |
|---|---|
| Format | Tabloid |
| Owner | Fairfax Media |
| Founded | 10 December 1868 |
| Headquarters | 48 Trail Street Wagga Wagga, NSW, 2650 |
| Official website | http://www.dailyadvertiser.com.au |
The Daily Advertiser is the regional newspaper which services Wagga Wagga, New South Wales Australia and much of the surrounding region. It is published Monday to Friday but also appears as a sister publication called The Weekend Advertiser on Saturdays. The paper reaches about 31,000 people during its Monday to Friday printing, equating to 85% of all people aged over 14 that live in the paper's main coverage area.[1]
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The paper commenced its life as the Wagga Wagga Advertiser and was founded by two wealthy local pastoralists, Auber George Jones and Thomas Darlow.[2] It was first printed on 10 December 1868, only 80 years after the commencement of European settlement in Australia. The paper is in fact older than a large number of city newspapers and is one of the oldest regional newspapers in the country. The first edition was edited by Frank Hutchison, who was an Oxford graduate, and the paper was initially managed by E G Wilton, who had been trained in London.[3][4] At the time of the commencement of publication of The Daily Advertiser, Wagga Wagga was also serviced by the "Wagga Wagga Express and Murrumbidgee Advertiser".[4]
Wagga Wagga Advertiser originally selling for sixpence and printed bi-weekly in the form of a four page broadsheet, increased to a tri-weekly publication in 1880, on 3 January 1911 the newspaper was renamed to The Daily Advertiser and became a "daily" on 31 December 1918.[2][3]
Other than normal daily publication the paper has on occasion printed a special edition such as the issue of 7.30pm on 11 November 1918. On this day the paper's office learning of the end of World War I rushed its special The Daily Advertiser Extraordinary on to the streets and it is through this media that the citizens of Wagga Wagga first heard of the end of the War.[5]
In 1962 the newspaper reduced in size from the broadsheet version to a tabloid format.[3]
The paper has for some years printed a quote by John Milton on its front page which it uses to profess as its ethos or sentiment. That quote is:
The current version of the paper is owned and published by Riverina Media Group, which also owns and prints The Riverina Leader; The Rural; The Area News; The Australian Senior; The Southern Cross; The Colypoint Observer; and The Irrigator.[6]
Rural Press bought Riverina, five weeks before Rural Press merged into Fairfax Media; The Daily Advertiser is currently a subsidiary of Fairfax.
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